At APEX Performance Wellness & Rehab, we believe lasting change is possible at any age—and no one proves that more than Bob Deasy. A founding member of our adult group training program who is also on a plant based diet, Bob recently completed Round 1 of our 12-Week Nutrition Challenge with jaw-dropping results.
Bob is 70 years old and crushing stereotypes every single day. He’s a regular at our 6:30am strength training classes and has always been consistent with his workouts. But when the Nutrition Challenge launched, Bob saw an opportunity to elevate his results by dialing in his nutrition—without compromising his values as a vegan.
He partnered with our nutrition coach, Jennie Carolan, to optimize his plant-based diet for performance, muscle building, and sustainable fat loss. The results? Nothing short of inspiring. Check them out below!
In just 12 weeks, Bob achieved what many think isn’t possible past a certain age: he lost body fat and gained muscle at the same time.
This kind of transformation—especially for someone in their 70s while on a plant based diet—isn’t common, but it is possible with the right strategy, support, and commitment. Bob is already looking ahead to his next milestone: dropping below 24% body fat, which would put him in the “ideal” range for his age group based on national averages.
And guess what? He’s already signed up for Round 2.
Bob’s story isn’t just about numbers—it’s about rewriting the rules. Here’s what he’s shown us:
Jennie helped Bob ensure his vegan diet met his protein, nutrient, and recovery needs, showing that a plant-based lifestyle and performance goals can go hand in hand. This is the initial part for anyone that enters the 12 Week Challenge, a customized macronutrient breakdown that’s suited to your goals, lifestyle and more. For nutrition to be long lasting, it’s not about some quick fix, fad diet. Sure, those may yield faster results, but they don’t allow for sustainable habits moving forward.
The 12-Week Nutrition Challenge gave Bob the tools, structure, and accountability to level up:
✅ A custom macronutrient plan tailored to his vegan lifestyle
✅ Clear guidance on how to fuel for training and recovery
✅ Support without restriction or overwhelm
✅ Consistent check-ins and expert feedback
✅ Community encouragement and progress tracking
Most importantly, Bob trusted the process, stayed consistent, and aligned his workouts with the right nutrition—and it paid off.
Whether you’re 70 like Bob or just ready to finally feel better in your body, our 12-Week Nutrition Challenge meets you where you are and helps you build real, sustainable habits.
Here’s what you’ll get:
👉 Spots are limited to 40 challengers—[sign up here] to reserve yours.
Real change takes time. That’s why many participants—like Bob—continue on with our Nutrition Renewal Program after completing the 12 weeks. It includes:
At APEX PWR, we help adults, busy parents, and active individuals build confidence, strength, and energy through a science-backed approach to nutrition and fitness. Whether you’re in Portland, Tigard, Beaverton, or just looking for guidance that works in real life—we’re here for you.
Just like Bob proved, you’re never too old to make a change, and with the right team behind you, anything is possible.
💬 Not sure where to start? Reach out—we’d love to chat.
🔗 Ready to jump in? [Join the 12-Week Nutrition Challenge now.]
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